The Entrepreneurship Center Split together with the Student Entrepreneurship Incubator of the Faculty of Economics in Split, as part of the “Student digital HUB” project , prepared a new set of workshops and trainings for students and young people.

May brings us a new topic of the month – “Digital marketing in synergy with design” . Digital marketing should be an indispensable part of the business strategy of every modern company. In addition to being significantly more profitable compared to classic, offline marketing, one of its biggest advantages is the possibility of precise measurement and analysis of results. Thanks to this, we always have precise information about what and how much we have achieved with our promotional activities. Also, good digital marketing is unthinkable without graphic designers in creating content for digital channels.

Therefore, we bring you 4 workshops from the world of digital marketing and design:

• On May 6 at 5 p.m., “Creating content on social networks”, in which Ivana Jalić, owner of the marketing agency “Laureli Corner”, will give participants an overview of Instagram, communication and branding using Instagram, how to get started with social networks and how to create content with an example “Canva” tool
• 11. and 13. May at 6 p.m., “Advertising on social networks” in which Marko Krčmar, co-owner of the company “Livmark”, will give an overview of marketing on social networks such as Facebook, Instagram and LinkedIn, how to create and launch a campaign and the first ad on Facebook, and how to use Linkedin to find a job
• May 18 at 5 p.m., “Figma: iOS vs Android – What, why, how?” in which Petar Vrandečić, a student of the Academy of Arts and Culture in Osijek and an employee of Reroot, will give an overview of the Figma platform through a comparison of these two systems on mobile applications.

All trainings are held online via the Zoom platform.

All participants who complete training in a specific area will receive a certificate of participation in the form of a digitally signed credential in accordance with the EU Action Plan for Digital Education (2021-2027).

Applications for the mentioned workshops can be found on the social networks of the Student Entrepreneurship Incubator.

The “Student Digital HUB” project is co-financed by the European Solidarity Corps of the European Union, and is implemented throughout 2021. year.